MANILA, Philippines — Wellness company IAM Worldwide has named breakout K-pop boy band AHOF as its Youth Ambassadors for 2026-2027, the company announced Monday.
Marking the group’s first official brand endorsement since debuting in 2025, the partnership positions IAM Worldwide among the earliest brands to back the nine-member group, which has quickly emerged as one of K-pop’s fastest-rising acts following its formation through the survival show “Universe League.”
AHOF, short for “All-time Hall Of Famer,” debuted on July 1, 2025, with the EP “Who We Are” and has since gained attention for strong first-week album sales, viral performances and a growing international fan base known as “FOHA.” The group’s name in Hangul also translates to “nine,” reflecting its nine-member lineup.
The group includes Steven, Jeongwoo, Woongki, Shuaibo, Han, Daisuke, Juwon, Chih En and JL, representing South Korea, Japan, China, Taiwan and the Philippines, making AHOF among the most internationally diverse acts in K-pop’s fifth generation.
IAM Worldwide said the partnership reflects a shared commitment to ambition, discipline and personal growth.
“At IAM Worldwide, we believe that modern wellness is about consistency, discipline, and the courage to evolve. AHOF embodies this mindset. They are not only global artists, but symbols of ambition, resilience, and transformation,” the company said in a statement.
As youth ambassadors, AHOF will front a campaign promoting IAM Amazing Organic Barley Gummies, a wellness product made from young barley grass and marketed as a convenient source of antioxidants and essential nutrients. The campaign is expected to include exclusive behind-the-scenes content and youth-focused promotions.
The collaboration carries particular significance in the Philippines through member JL Gaspar, who rose to prominence after placing first in SBS competition show “Universe League.” IAM Worldwide said his success underscores Filipino talent’s growing presence on the global entertainment stage.
Fans can look forward to exclusive behind-the-scene moments, including a fresh and youthful campaign that spotlight why AHOF stands as the ideal Youth Ambassadors for IAM Worldwide — embodying the energy, discipline, and mindset that define the next generation of wellness.
As AHOF continues their meteoric rise — marked by viral performances, global chart presence, and a clear vision to “be remembered forever” — their partnership with IAM Worldwide signals more than a collaboration. It is a convergence of culture, ambition, and wellness — defining what it means to lead in a new era.
IAM Worldwide is a leading wellness and lifestyle company committed to elevating wellness and dreams worldwide by delivering innovative, accessible health solutions that uplift individuals to live better every day.
